{"id":9126,"date":"2022-07-03T23:42:47","date_gmt":"2022-07-03T23:42:47","guid":{"rendered":"https:\/\/nataliabejar.com\/?p=9126"},"modified":"2022-08-03T04:49:55","modified_gmt":"2022-08-03T04:49:55","slug":"30-herramientas-para-design-thinking","status":"publish","type":"post","link":"https:\/\/nataliabejar.com\/en\/herramientas\/30-herramientas-para-design-thinking\/","title":{"rendered":"30 tools to apply design thinking in your day to day life"},"content":{"rendered":"<p>Within the course &quot;Design Thinking&quot; of<a href=\"https:\/\/www.structuralia.com\/en\/\"> structuralia<\/a> They shared many tools to apply it and then I share them in a summarized way. But first, why use design thinking? , as a 2014 study by the Design Management Institute showed that design- and customer-focused companies like Apple, Coca-Cola, Nike, and Procter &amp; Gamble outperformed most S&amp;P 500 companies by 219% in the last ten years. <\/p>\n\n\n\n<p>So what is design thinking? It is an iterative process where we seek to understand the user, question assumptions and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Although there are different opinions about the stages, the most common are: empathize, define, ideate, prototype and test.<\/p>\n\n\n\n<p>I will list tools that will help us during the application of Design Thinking:<\/p>\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-herramientas-para-identificar-necesidades\">Tools to identify needs<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-herramientas-para-empatizar\">Empathizing Tools<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-herramientas-para-definir-el-problema\">Tools to define the problem<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-herramientas-para-idear\">Tools to Ideate<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-herramientas-para-prototipos\">Prototyping Tools<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-herramientas-para-probar\">Tools to Test<\/a><\/li><\/ul><\/div>\n\n\n<h3 id=\"aioseo-herramientas-para-identificar-necesidades\">Tools to identify needs<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>1. Analyze the existing initial data:<\/strong> Analyze past surveys, customer interviews, and customer service call logs. <\/p>\n\n\n\n<p><strong>2. Interview stakeholders:<\/strong> Not only interview customers but the teams that interact with them, such as the sales, post-sales and support team who usually know the unattended features, errors and improvements that users indicate to them. <\/p>\n\n\n\n<p><strong>3. \u201cFive whys\u201d technique: <\/strong>It consists of asking up to five times why a problem and trying to discover their needs seeking to get to the root of the problem and not a symptom.<\/p>\n\n\n\n<p><strong>4. Voice surveys: <\/strong>Customer surveys collect data, whether directly, via email, or via a pop-up window on a website, about the attitudes and expectations of existing or potential customers. <\/p>\n\n\n\n<p><strong>5. Map the customer process: <\/strong>It consists of preparing maps or flow charts to represent the process step by step, knowing who is in charge and who is involved, the times they currently take, etc.<\/p>\n\n\n\n<p><strong>6. Follow me home method:<\/strong> It involves escorting a client to their place of work or home to spend the day watching them do their work and identifying pain points in the process.<\/p>\n\n\n\n<p><strong>7.Customer journey: <\/strong>It is a visualization of the process that a customer experiences when they get involved with a product or service, including multiple phases, emotions and points of contact that a person goes through.<\/p>\n\n\n\n<p><strong>8. SWOT: <\/strong>Acronyms of strengths, weaknesses, opportunities and threats that must be analyzed both your own and those of your competitors<\/p>\n\n\n\n<p><strong>9. Analyze cause-effect relationships:&nbsp;<\/strong>Consider the effects such as failures, errors, task delays, among others that are usually symptoms of multiple problems.<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"670\" data-id=\"9138\"  src=\"https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/light-bulb-ideas-creative-diagram-concept-1024x670.jpg\" alt=\"\" class=\"wp-image-9138\" srcset=\"https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/light-bulb-ideas-creative-diagram-concept-1024x670.jpg 1024w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/light-bulb-ideas-creative-diagram-concept-300x196.jpg 300w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/light-bulb-ideas-creative-diagram-concept-768x502.jpg 768w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/light-bulb-ideas-creative-diagram-concept-1536x1005.jpg 1536w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/light-bulb-ideas-creative-diagram-concept-2048x1340.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.freepik.es\/fotos\/lluvia-ideas\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Brainstorming photo created by rawpixel.com \u2013 www.freepik.es<\/mark><\/a><\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h3 id=\"aioseo-herramientas-para-empatizar\">Empathizing Tools<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>10. \u201cWhat, how and why\u201d:<\/strong> In What?, we record the details of what has happened. In How?, we look at how the person is doing what they are doing. In Why?, we make guesses about the person&#039;s motivations and emotions. <\/p>\n\n\n\n<p><strong>11. Studies on videos and photos of users: <\/strong>It can be given in two ways. The first is when users are recorded (with their permission) to analyze their reactions and behaviors in response to the resolution of the problem in question. Another way is to give users the option to record themselves.<\/p>\n\n\n\n<p><strong>12. Involve \u201cend users\u201d:<\/strong> Although the focus is not to develop solutions for those users because it is complex to keep everyone happy at all times, however, the chances of not frustrating users can be improved.<\/p>\n\n\n\n<p><strong>13. Analogous Empathy: <\/strong>It consists of comparing your problem to another in a different field, creating an \u201cinspiration board\u201d with notes and images, and focusing on similarities across multiple scenarios.<\/p>\n\n\n\n<p><strong>14. Share inspiring stories:<\/strong> By sharing the stories each member has observed, the team can catch up on progress, extract meaning from the stories, and capture interesting details of the observation work.<\/p>\n\n\n\n<p><strong>15. Bodystorming: <\/strong>It is the act of physically experiencing a situation in order to fully immerse oneself in the user&#039;s environment.<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-3 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"9139\"  src=\"https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/group-of-casually-dressed-business-people-discussing-ideas-in-the-office-1024x576.jpg\" alt=\"\" class=\"wp-image-9139\" srcset=\"https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/group-of-casually-dressed-business-people-discussing-ideas-in-the-office-1024x576.jpg 1024w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/group-of-casually-dressed-business-people-discussing-ideas-in-the-office-300x169.jpg 300w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/group-of-casually-dressed-business-people-discussing-ideas-in-the-office-768x432.jpg 768w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/group-of-casually-dressed-business-people-discussing-ideas-in-the-office-1536x864.jpg 1536w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/group-of-casually-dressed-business-people-discussing-ideas-in-the-office-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.freepik.es\/fotos\/equipo-marketing\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Marketing team photo created by tirachardz \u2013 www.freepik.es<\/mark><\/a><\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h3 id=\"aioseo-herramientas-para-definir-el-problema\">Tools to define the problem<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>16. Analysis and synthesis:<\/strong> Analysis tries to break down complex concepts and problems into smaller, easier-to-understand components. Synthesis, on the other hand, involves creatively putting the puzzle together to form complete ideas. Analysis is carried out during the Empathize stage and synthesis is carried out during the Define stage.<\/p>\n\n\n\n<p><strong>17. Mind maps and group and affinity diagrams:<\/strong> Grouping of ideas and facts where observations and findings are collected in one place, to create a collage of experiences, thoughts, perceptions and stories.<\/p>\n\n\n\n<p><strong>18. Map of empathy: <\/strong>It consists of a board, paper, or table, reflecting the key traits that the users demonstrated during the observation stage. Determining what users said and did is relatively easy; however, the challenge is to determine what they thought and felt based on careful observation of how they behaved and responded to certain activities, suggestions, conversations, etc.<\/p>\n\n\n\n<p><strong>19. POV (Point of View) Point of view:<\/strong> meaningful and actionable problem statement, which allows us to think in a goal-oriented way. The wording of the user story is usually used (As... I wish... for...) and indicate the acceptance criteria of each one.<\/p>\n\n\n\n<p><strong>20.How Might We (HMW): <\/strong>Ask how could we? or how could we? solve the challenge. <\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-5 wp-block-gallery has-nested-images columns-default is-cropped\"><\/figure>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-7 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2560\" height=\"2560\" data-id=\"9140\"  src=\"https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/light-bulb-creative-business-idea-symbol-held-by-hand-scaled.jpg\" alt=\"\" class=\"wp-image-9140\" srcset=\"https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/light-bulb-creative-business-idea-symbol-held-by-hand-scaled.jpg 2560w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2022\/07\/light-bulb-creative-business-idea-symbol-held-by-hand-300x300.jpg 300w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption><a href=\"https:\/\/www.freepik.es\/fotos\/posibilidades\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Photo of possibilities created by rawpixel.com \u2013 www.freepik.es<\/mark><\/a><\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h3 id=\"aioseo-herramientas-para-idear\">Tools to Ideate<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<ul><li>To Ideate there are tools such as:<\/li><\/ul>\n\n\n\n<p><strong>21. Brainstorming: <\/strong>It involves focusing on one problem or challenge at a time, while team members build on each other&#039;s responses and ideas with the goal of generating as many possible solutions as possible.<\/p>\n\n\n\n<p><strong>22.Storyboard: <\/strong>It is a set of illustrations presented sequentially that serve as a guide to understand a story.<\/p>\n\n\n\n<p><strong>23. Co-creation workshops: <\/strong>Work spaces where the key stakeholders generate a group of possible ideas that respond to the resolution of a problem.<\/p>\n\n\n\n<p><strong>24.Gamestorming<\/strong>: Series of practices where a facilitator seeks to achieve an objective through games where the objective is for the participants to feel free to give their opinion.<\/p>\n\n\n\n<p><strong>25. SCAMPER:<\/strong> Acronyms for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate and Reorganize, which consists of generating ideas for a specific challenge.<\/p>\n\n\n\n<ul><li>For the selection of ideas there are tools such as:<\/li><\/ul>\n\n\n\n<p><strong>26. Post-it Voting or Dot Voting:<\/strong> All members receive a number of votes (three to four) to choose their favorite ideas that were previously noted on individual post-its.<\/p>\n\n\n\n<p><strong>27. Four Category Method:<\/strong> It consists of dividing ideas according to their relative abstraction, ranging from the most rational choice to the \u201cplatonic desire\u201d option.<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-9 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"1178\" data-id=\"8662\"  src=\"https:\/\/nataliabejar.com\/wp-content\/uploads\/2020\/06\/Mesa-de-trabajo-245-copia-14-1.png\" alt=\"\" class=\"wp-image-8662\" srcset=\"https:\/\/nataliabejar.com\/wp-content\/uploads\/2020\/06\/Mesa-de-trabajo-245-copia-14-1.png 1466w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2020\/06\/Mesa-de-trabajo-245-copia-14-1-300x241.png 300w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2020\/06\/Mesa-de-trabajo-245-copia-14-1-1024x823.png 1024w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2020\/06\/Mesa-de-trabajo-245-copia-14-1-768x617.png 768w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2020\/06\/Mesa-de-trabajo-245-copia-14-1-16x12.png 16w\" sizes=\"(max-width: 1466px) 100vw, 1466px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 id=\"aioseo-herramientas-para-prototipos\">Prototyping Tools<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>28. HiFi Prototypes: <\/strong>They look and operate closer to the finished product. <\/p>\n\n\n\n<p><strong>29. Lo-fi prototypes: <\/strong>It involves the use of basic models or examples of the product being tested. Like an incomplete model and\/or one that uses only some of the features that will be available in the final design.<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-11 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"780\" data-id=\"8492\"  src=\"https:\/\/nataliabejar.com\/wp-content\/uploads\/2021\/06\/innovacion.jpg\" alt=\"\" class=\"wp-image-8492\" srcset=\"https:\/\/nataliabejar.com\/wp-content\/uploads\/2021\/06\/innovacion.jpg 1040w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2021\/06\/innovacion-300x225.jpg 300w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2021\/06\/innovacion-1024x768.jpg 1024w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2021\/06\/innovacion-768x576.jpg 768w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2021\/06\/innovacion-16x12.jpg 16w, https:\/\/nataliabejar.com\/wp-content\/uploads\/2021\/06\/innovacion-600x450.jpg 600w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 id=\"aioseo-herramientas-para-probar\">Tools to Test<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>30. User tests: <\/strong>Preferably they should be given in their natural environment, otherwise users could be tried to perform a task or play a role when testing the prototype. It is important to get users to use the prototype as they would in real life, as much as possible, and to experiment with the prototype to see if users use the prototype correctly and to get feedback.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Font: <a href=\"https:\/\/www.structuralia.com\/en\/\"> Iklox by Structuralia<\/a> \u2013 Course \u201cDesign Thinking\u201d <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Surely you have used a design thinking tool that is not on the list, name it in the comments so everyone can continue learning.<\/p>\n\n\n\n<p>If you liked it, click the like! \u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f<\/p>","protected":false},"excerpt":{"rendered":"<p>Dentro del curso &#8220;Design Thinking&#8221; de Structuralia compart\u00edan muchas herramientas para aplicarlo y a continuaci\u00f3n se los comparto de manera resumida. Pero primero, \u00bfpor qu\u00e9 usar design thinking? , pues un estudio de 2014 realizado por el Design Management Institute mostr\u00f3 que las empresas centradas en el dise\u00f1o y el cliente como Apple, Coca-Cola, Nike [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"categories":[41],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nataliabejar.com\/en\/wp-json\/wp\/v2\/posts\/9126"}],"collection":[{"href":"https:\/\/nataliabejar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nataliabejar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nataliabejar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nataliabejar.com\/en\/wp-json\/wp\/v2\/comments?post=9126"}],"version-history":[{"count":13,"href":"https:\/\/nataliabejar.com\/en\/wp-json\/wp\/v2\/posts\/9126\/revisions"}],"predecessor-version":[{"id":9225,"href":"https:\/\/nataliabejar.com\/en\/wp-json\/wp\/v2\/posts\/9126\/revisions\/9225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nataliabejar.com\/en\/wp-json\/wp\/v2\/media\/8654"}],"wp:attachment":[{"href":"https:\/\/nataliabejar.com\/en\/wp-json\/wp\/v2\/media?parent=9126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nataliabejar.com\/en\/wp-json\/wp\/v2\/categories?post=9126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nataliabejar.com\/en\/wp-json\/wp\/v2\/tags?post=9126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}