According to a study, 75% of companies that have adopted digital transformation have experienced an increase in their profitability and it is estimated that by the year 2025, 60% of the profits generated by companies will come from digital products and services.

Implementing digital tools just for the sake of being "in" or simply having them, is neither useful nor effective. It is essential that digital initiatives are of high value to the business and that they are aligned with strategic objectives.

Even, according to a study by the consulting firm Gartner, the 80% of the purchased business software is not fully used. This underscores the importance of carefully evaluating digital tools before implementation.

Therefore, instead of focusing on the number of digital solutions purchased, it is advisable to focus on the quality of the software, and ensuring that it is suitable for the business processes and the needs of the end users.

As a professional in the implementation of digital initiatives, it is excellent to disseminate this information to ensure that companies implement digital solutions that are truly effective and generate business value.

As defined by KPMG, digital transformation is a natural progression from traditional business transformation, adapted to the modern world. The critical difference lies in the opportunities for innovation, scalability, and agility that are possible in any transformation process, considering the digital environment. Instead of setting long-term goals and steadily moving toward them over multiple years, digital transformation has the ability to deal with uncertainty and respond quickly to change. In addition, digital transformation is not a single program, but rather opens the doors to a continuous and much more effective evolution in the organization.

A survey carried out in Peru by EY in 2022 revealed that 53% of the participants opted for digital transformation to simplify processes, 25% did so due to client demands and the need to deliver more value, 14% due to a change in strategy, the 4% for cost reduction and the rest for different reasons. This leads us to deduce that customers and cost reduction are two key approaches to generating sustainable business in the long term.

So how do we apply digital transformation? The BCG consultancy proposes a digital strategy model with five key steps:

• Vision and digital goals: In this step it is necessary to define a clear vision of how digitization will impact the organization and establish specific goals to drive digital transformation. It is important to align the digital strategy with the general objectives of the company.

• Digital position assessment: Here the current position of the organization is analyzed in terms of digital capabilities, strengths and weaknesses, as well as the identification of opportunities and threats in the digital environment. This analysis helps to understand the starting point and to identify key areas of focus.

• Prioritization of digital initiatives: In this step, digital initiatives are prioritized based on their potential to create value and their alignment with strategic objectives. It is important to evaluate the return on investment (ROI) of each initiative and consider the feasibility and business impact.

• Gap analysis: The objective is to determine what aspects need to be covered to achieve success. Identifying the existing gaps in capacities, organization and systems.

• Transformation Roadmap: Provides a clear guide to carry out the transformation journey. Establishing the deadlines, objectives and responsibilities for each program.

By following these five steps, organizations can develop and implement effective digital strategies that allow them to make the most of digital opportunities and stay competitive in today's environment. Digital transformation is not just a matter of technology, but also of changing mindsets and adapting to an ever-changing world.